![]() “After more than a decade of concerted effort, the tech company that brute-forced its way to dominance in books, retail, and cloud computing has failed to produce a single successful big-name title.” Breakaway wasn’t its first fiasco, or its last. (Netflix has released 55 games, all mobile titles.) But Amazon’s track record is as inauspicious as Google’s.Īs Wired noted back in 2020: “Amazon’s total inability to excel in gaming is remarkable. Follow The Stack on LinkedInĪmazon also goes head-to-head with Microsoft’s xCloud game streaming service as well as Netflix, which in 2022 agreed to buy Finland’s Next Games for €65 million (£54 million) as it ramped up its own game streaming efforts. This means you don’t need to purchase expensive gaming consoles, PCs or other equipment, and while you can of course play on your couch if that’s your preferred spot, you can also game on the go” Amazon said this week, promoting its own $69 controller. “Because the games on Luna are streamed from the cloud, gamers can play high-end games on devices they already own, like mobile phones, smart TVs, tablets, laptops and more. Google tried and failed with its equivalent cloud gaming offering, “Stadia” which joined the “killed by Google” club in September 2022 after a lacklustre 34 months and arguably an inauspicious start – Google CEO Sundar Pichai kicking off the launch of the platform by announcing to the crowd, “I’m not a big gamer.” Whether that is enough to lure users away from XBox’s Game Pass or Playstation PS Plus remains an open question. Amazon is making its cloud-based game streaming service Luna free to Prime members as it looks to gain market share – with access to a roster of games from Ubisoft like Assassin’s Creed an additional $17.99/month – after an initial “free for seven days” offering announced in June 2021 failed to gain significant traction.
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